BRAULIO BRAND HOUSE
AND OPENING EVENT
Braulio’s narrative is transformed into a living experience. Distilling its essence into cohesive elements, we reimagined the historic cellars in Bormio’s old town as an immersive brand house where visitors engage all their senses, descending into Braulio’s heart.
The project, designed in collaboration with DWA Design Studio, elevated the historical site by integrating immersive technologies and light installations, offering a contemporary twist to a beautiful heritage site.
BRAND HOUSE
CASA BRAULIO CELLAR AND SHOP DESIGN
ARTISTIC DIRECTION
CUSTOMER JOURNEY
MULTISENSORIAL EXPERIENCE
STYLING
CRAFTSMANSHIP WORKSHOPS
We crafted experiences to fully live the brand: from guided foraging in the mountains to discover the amaro’s herbs to culinary journeys highlighting unique flavors with dedicated food pairings and serving rituals.
Guests also explored papercraft through hands-on activities with artist Mauro Seresini, forging a deeper connection to the brand’s creative spirit.
The journey into Braulio’s world culminated in an influencer and press launch event, inviting guests to discover the amaro, its essence, and its newly renovated Casa.
FORAGING EXPERIENCE
PAPERCRAFT WORKSHOP
LUNCH IN THE WOODS
Amidst trees and a waterfall, guests experienced the
essence of the forest. Crafted photo moments captured
Braulio’s spirit, complemented by a traditional Valtellinese
lunch at a scenic social table in the woods.
TASTING EXPERIENCE
MOUNTAIN FLAVOURS
JOURNEY
