TRIDENTE
Maserati annual
gathering event
Two days of passion, adrenaline, and connection where Maserati’s essence comes to life through exclusive experiences of performance and Italian luxury in breathtaking settings.
LOGISTICS
CREATIVE PROJECT
EXPERIENCE DESIGN
SET DESIGN STYLING
GRAPHIC DESIGN
TRIDENTE EXPERIENCE 2023
From Forte dei Marmi to Lucca’s Aeroclub, guests are immersed in Maserati’s world at an adrenaline hub celebrating the Trident’s power. At Fondazione Artco, transformed
into the House of Excellences, they explored design partnerships and enjoyed a scenic lunch amid sculptures. The journey continued at the iconic Augustus Hotel, concluding with Chef Alajmo’s Michelin-starred dinner at Gilda.
Day two transformed Forte dei Marmi’s square into a Maserati circuit before moving to
Tenuta Guado al Tasso for an exclusive wine experience in Bolgheri. The grand finale in Rome featured a ceremonial parade to Gianicolo, honored by the City’s Special Events Councillor.
HOSPITALITY
EVENT DIRECTION
Tridente Experience 2024
In Modena, the brand’s heart, this exclusive experience celebrated Maserati’s 110-year legacy. Highlights included the unveiling of the GranTurismo Folgore, a private tour of Palazzo Ducale, and a bespoke Michelin-starred dinner created by Chef Bottura honoring the anniversary.
The second day featured a spectacular parade of 110 Maseratis through Modena to Marzaglia racetrack, where guests enjoyed exclusive track sessions and hill drives. The Folgore experience showcased innovation through the Sonus Faber partnership, while an exceptional collection of classics honored tradition—a perfect blend of Maserati’s past, present, and future.
FOOD EXPERIENCE
PRODUCTION
